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November 11, 2008

Twitter: Trivial. Beautifully So.

By Ryan Turner | 2 Comments | Posted in Creative , Marketing , User Experience , ZAAZ Life
I wrote a post a year and a half ago on Twitter in which I identified two types of use for it. This was at the height of the initial buzz about Twitter, and while some folks were really excited to finally see an HTML / SMS / IM social application, others worried aloud that Twitter, for the same reasons it offers such a low threshold of entry, would also tend to erode the quality... Read more »
November 11, 2008

New and Improved WAA Standards Definitions

By Judith Pascual | 0 Comments
For three years now, the standards committee has been working on standardizing web analytics terms. Well, we've revamped the August 2007 release. Besides incorporating the feedback we received last year, we've added three new terms and created the 'Ask your vendor' section. This was done to encourage vendor involvement and eventually vendor compliance. As a member, I have had the privilege of working with a diverse group of individuals. As many know, the committee is... Read more »